Understanding the traffic heatmap

The traffic heatmap shows when your store is busiest during the selected period. It gives a visual view of traffic patterns by day and time, making it easier to identify peak hours, slow periods, and recurring trends.

What the heatmap shows

Use it to understand:

• When traffic is highest and lowest

• Which days are busiest

• Which time periods may need more staff

• How customer visits change throughout the week

How to use the heatmap

Check, for example:

• If weekends are busier than weekdays

• If mornings, afternoons, or evenings perform better

• If traffic increases after a campaign or promotion

• If certain hours consistently have low traffic

This helps with staffing, planning, and store performance analysis.

Using filters with the heatmap

The heatmap updates based on the selected dashboard filters. Before reviewing, make sure you have selected the correct date range, store or location, and metric (if available).

If the heatmap is empty

Before contacting support, confirm that:

• The correct store and date range are selected

• The store was open and visitors entered during the selected dates

• Store opening hours are configured correctly in Store Management

• The device serial number is assigned to the correct store

Related articles

• Avia dashboard overview

• Using date ranges & filters

• Device is online but no traffic is showing

Need help?

If the heatmap is empty or does not look correct after checking store, date range, opening hours, and traffic data, contact Avia support at avia.support@retailogists.com and include:

• Store name

• Selected date range

• A screenshot of the heatmap

• Whether traffic data appears in the dashboard

• What looks incorrect or missing