Clearer traffic and conversion metrics
Wondering why Total Traffic and Unique Visitors don't match? Our dashboard guides now explain every key number in plain language.
Total Traffic: counts every entry into your store
Unique Visitors: counts each person once per day, so staff and customers walking in and out don't inflate your numbers
Conversion Rate: the share of Unique Visitors who made a purchase
Session Duration: how long visitors stay in your store
Tip: if a number looks off, check which store and date range are selected first.
👉 Read the guides: