Clearer traffic and conversion metrics

Wondering why Total Traffic and Unique Visitors don't match? Our dashboard guides now explain every key number in plain language.

• Total Traffic: counts every entry into your store

• Unique Visitors: counts each person once per day, so staff and customers walking in and out don't inflate your numbers

• Conversion Rate: the share of Unique Visitors who made a purchase

• Session Duration: how long visitors stay in your store

Tip: if a number looks off, check which store and date range are selected first.

👉 Read the guides:

• Dashboard overview

• Footfall & traffic metrics explained

• Conversion rate & dwell time

• Using date ranges & filters